Cycle-aware living · Coming to iPhone

Work with your rhythm,not against it.

Daily habits across six parts of your life, timed to your cycle and how you feel today.For women who play to win.

You’re on the list. Your launch offer arrives the day Aava goes live.

One quick question: what do you most want help with?

Thank you.

Finnish · wide open ocean
aava meri

Aava comes from "aava meri," Finnish for "wide open ocean."No current to fight against.A calm, open sea to move freely in.

A freediver rising toward sunlight in open water
What’s at stake
8 in 10

women have pushed through cycle symptoms at work or school.

23 days

a year spent about a third less productive.

Schoep et al., BMJ Open, 2019 (32,748 women).

Pushing through every day isn’t a strategy.
Knowing when to push is.

Two different clocks

Most routines are built for a 24-hour day.Your body keeps two clocks.

Daily24 hours

Your daily rhythm of sleep, light, and energy.

MonthlyAbout 28 days

Your monthly rhythm, give or take.
Only 13% of cycles are exactly 28 days.

Bull et al., npj Digital Medicine, 2019 (600,000+ cycles).

Most plans follow one.Aava follows both.

Your inner seasons

Four seasons, every cycle.

Each phase of your cycle can feel different.
Aava helps you work with it instead of against it.

Inner springFollicular phaseBuild momentum

Energy and confidence often climb. A good time to start what you’ve been putting off.

Inner summerOvulatory phaseShow up and speak

Outward energy often peaks. Pitch, connect, and be seen.

Inner autumnLuteal phaseFinish strong

Turn inward. Edit, wrap up, and guard your energy.

Inner winterMenstrual phaseRest and reset

Energy often dips. Do less, recover more, and let your body lead.

A 28-day cycle with a 5-day period

Aava estimates ovulation as 14 days before the next period, and counts summer as that day and two days either side. Longer or shorter cycles mostly change the length of spring. Actual timing varies between cycles and between people.

See every cycle length

Lenton et al., Br J Obstet Gynaecol, 1984 · Bull et al., npj Digital Medicine, 2019.
Phases are estimates from your dates, not medical advice or birth control.

Six pillars

One balanced life, six pillars.

Knowing your season is the start.Living it is the point, with small daily habits across the parts of your life that matter.

Your play for Inner winterNutritionEat for the energy you actually have.
Your play for Inner springWorkPut the big task on the day it fits.
Your play for Inner summerMovementGo hard or go easy, by how you feel.
Your play for Inner autumnMindNotice the pattern. Put it into words.
Your play for Inner summerConnectionsSave your good days for your people.
Your play for Inner winterRestRecover on purpose, not by accident.
How it works

From how you feel to how you live.

Aava turns your rhythm into daily habits for every part of your life.

1

Check in.

Mood
LowEvenBright
Focus
ScatteredSteadySharp
Motion
Not reallyMaybeReady
Rest
WipedSo-soRested
2

Get your guide.

AIDaily guide
NutritionWorkMovementMindConnectionsRest
Work · Today

Block your morning for focused work.

3

Play your day.

Your seasons · Inner spring
WorkDo deep work
MovementTake a walk
MindName how you feel
4

Own your season.

Your goal
A promotion
Inner spring

Follicular

Build momentum

Energy tends to rise.
Start what you’ve been putting off.

Why Aava

Thrive on your body’s terms.

For women who won’t trade balance for growth.

Winning,
not wellness.

Plays for the pitch, the heavy session, and the hard conversation, timed to when you feel ready.

Built
for real cycles.

Regular or not, your daily check-in leads. The harder your cycle is to predict, the more Aava goes by how you feel.

Learns
your rhythm.

Every check-in teaches Aava a little more about you, measured against your own baseline, not an average. And it’s all stored on your phone and in your own iCloud.

Privacy

Your health data is never stored on our servers.
No ad trackers.
No selling.

Aava is built by a software engineer who designs for security first. Privacy isn’t a setting added later. It’s how the app is built.

Stored on your phone

Your cycle, check-ins, birthday, and every answer in Settings live on your iPhone, with a copy in your own iCloud. We can’t see them.

Nothing to sell

All we hold is your sign-in email and account basics: your plan, invites and AI choice. None of it is health data. It never goes to AI or into our security logs.

AI
that sees only what it needs

Only with your yes. AI sees just what shapes your guide and your answers, nothing more. Never your name, birthday, or exact dates, and it keeps none of it.

Sophie Jeon hiking in the mountains
Why I'm building Aava

I spent years as a software engineer in the Bay Area, trying to keep up with routines built for a body that’s the same every day. Mine isn’t. And many women’s bodies aren’t, either.

Then came breast cancer and corporate burnout. Both taught me to listen to my body instead of fighting it.

Aava is the support I wish I’d had. I built it so you never have to choose between your wellbeing and your ambitions.

Sophie Jeon · Founder, Software Engineer & Designer

FAQ

Questions

Is Aava a medical app?

No. Aava offers everyday guidance based on your cycle and daily check-ins. It is not a medical device and doesn't diagnose or treat any condition.

How is Aava different from a period tracker?

Aava doesn’t stop at tracking your cycle. It uses your rhythm to help you act across every part of your life, one day and one season at a time.

How does Aava use AI?

Only with your yes. AI shapes your daily guide and answers your questions from your cycle, check-ins and what you tell Aava. It never sees your name, email, birthday, or exact dates, and keeps none of it. The full details are in our privacy policy.

What if my cycle is irregular?

Your daily check-in leads. If today doesn't match what the phase predicts, Aava goes with how you feel. The less predictable your cycle, the more your check-in counts.

What if I don’t get a period right now?

Aava still works. When there’s no cycle to place, your daily check-in leads your guide.

What if I get a new phone?

Everything you tell Aava stays on your iPhone, with a copy in your own iCloud. Sign in to the same Apple Account on the new iPhone, then to Aava with the same email, and your records are back. Step by step on our support page. We can't see your iCloud copy.

How much does it cost?

We’ll share pricing at launch. The launch list gets a special offer, emailed the day Aava goes live.

When does it launch?

October 2026, on iPhone. The launch list hears first.

Is it iPhone only?

Yes, at launch.

Hi, I’m Aava. I’ll walk with you through your seasons.

Be first to know.

Aava launches on iPhone in October 2026.
Join the list for a launch-only offer.

We’ll use your email only for your launch offer and product updates.
Once you join, tell us what you’d most like help with.

A launch-only offer, just for the list. The list hears first.

You’re on the list. Your launch offer arrives the day Aava goes live.

One quick question: what do you most want help with?

Thank you.